at Cliff Castle Casino in Camp Verde, Arizona, United States
Job Description
POSITION SUMMARY: The Director of Marketing leads marketing, advertising, promotions, entertainment, and player development strategies to grow casino profitability and market share. This role oversees the Castle Club and VIP Player Development programs, using analytics to drive segmentation, outreach, and player reinvestment decisions while maintaining the integrity of the player tracking database. The Director manages budgets, forecasting, reporting, and departmental policies, leads the marketing and host teams to exceed revenue goals, partners with internal departments and vendors, and represents the brand at on- and off-property events.
ESSENTIAL DUTIES:
- Establishes marketing goals to ensure "share of market" and profitability of the casino.
- Develop and implement short- and long-term marketing plans to drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly.
- Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.
- Drives profit and growth through strategic marketing plans, refining strategies based on performance insights.
- Evaluate financial and technological trends, including Player Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks.
- Enhances team skills through education, training, and coaching while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players.
- Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics.
- Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media.
- Functions as the key CCCH public relations representative at events, on and off property.
- Oversee the Castle Club and VIP Player Development Program.
- Articulates the CCCH brand and communications strategy internally and externally.
- Create reports and queries to optimize revenue through segmentation and tier development. Manages player communication, ensuring timely updates on casino activities and invitations.
- Prepares and implements marketing plans, events, entertainment, analysis and budgets.
- Develops and enforces department policies and procedures.
- Drive the Host team to exceed property revenue goals.
- Educates, leads, manages, motivates, evaluates, and develops marketing department personnel in a positive manner.
- Establishes and builds working relationships with other departments and third-party vendors.
- Other duties as assigned by the General Manager.
