Global Marketing Platform Lead

at General Motors in Phoenix, Arizona, United States

Job Description

Job Description

GM is hiring a Global Marketing Platform Lead . This role sits at the intersection of global marketing processes, business requirements and technology, helping product build the tools our marketers need to create compelling campaigns and generative distinctive assets.

You will leverage best-practices in tool adoption, taxonomy, training & adoption of MarTech tools (Adobe’s Experience Platform). You will leverage project management and collaboration skills, working cross functionally with teams like product, privacy, and agency partners to prioritize business requirements influencing product roadmaps. You will partner with key business stakeholders building data repository requirements to fuel workflows (i.e. agentic AI agents, knowledge base, etc.)

This role requires self-starter, with an understanding of marketing technology and a proven track record promoting and driving business operations and last mile integrations across marketing channels?(i.e. CRM, Web, Social, Media).

Key Responsibilities include:

+ Adobe’s Experience Platform Business & Process O perations : partner withGMProduct driving processstrategyfor product roadmap execution.Leveragingdatatodetermineexperience priorities.

+ T raining & Tool Adoption: acrossglobal marketing, globalagenciesand key business stakeholders (i.e.GMLegal)

+ Content Supply Chain (CSC) Support: supportdevelopment ofan end-to-end marketing process roadmap, spanning discovery through onboarding and launch.

+ A ttribute & taxonomy governance : implement taxonomy and proper tagging to measure asset traceability.Overseeing system governance to ensure tools are adopted and implemented responsibly

+ Maintain Marketing Capability : embed core processes withinthe GM Marketing Way (Way2Grow) framework

+ Universal Process Development & Improvement : campaign development process,customer journey,channel activation placemats, global brand planning, activation & optimization

+ Agentic AI Platform: lead business requirements for AI briefing agent

+ S print plan ning : connective tissue betweenbusiness,productand engineering todetermineuser needs and UAT testing

+ Training & platform a doption : socialization, rollout and change managementacrossglobal marketing, agencypartnersand key business stakeholders

+ Agent integration: connect strategy agents acrosshundreds of agentic AIplatform agents

+ M easurement F ramework : determinesuccessful tool adoption,governanceand taxonomy adherence.

Required Qualifications:

+ Bachelor’sdegreerequired. Preferredin Marketing,SoftwareEngineeringorrelated field.

+ 5+years ofexperiencehands-on experience with campaign management, marketing communication platforms likeAdobe,Salesforce.

+ Demonstrated ability to manage projects with multiple moving parts acrossdepartments andregions.

+ Knowledge of marketingactivationstrategies and approaches.

+ Understanding ofmarketing skills, with experience in developing strategic frameworks.

+ Proven experience succeeding in complex,matrixand cross-functional projects.

+ Ability to deliver large scale initiatives in a fast-paced environment withhigh levelsof complexity and ambiguity

?

Preferred Qualifications:

+ Proficiencywith Adobe Experience Platform, including Workfront, AEM Assets (DAM), and related Adobe marketing technologies.

+ Experienceadministering or governing Digital Asset Management (DAM) platforms such asAprimo.

+ Definedandimplementedenterprise marketing taxonomy and metadata frameworks.

+ SupportedAI-enabled marketing workflows or automation initiatives.

+ Partneredwith Product and Engineering teams to translate business process requirements into platform capabilities.

+ Designedanddocumentedend-to-end marketing workflows across intake, planning, production, activation, and measurement.

Skills :

+ Proficiencyin process mapping methodologies, user persona development, and operating model design.

+ Ability to translate business requirements into scalablesystemand data frameworks.

+ Strong capability in process standardization, governance, and change enablement across global organizations.

+ Innovative thinking to approach challenges from multiple fronts, and ability tothink outside the box.

+ Ability to inspire, influence and collaborate across a wide range ofstakeholders,workingacross culturestosupport global initiatives.

+ Demonstrated organizational skills, ability to prioritizetasksand manage time.efficiently whilemaintainingattention to detail.

+ Excellent written,presentationand oral communication skills.

+ Bias towardsaction andenjoysworking in a fast paced, dynamic environment.

+ Communicatecomplex subjects in a simple and straightforward way.

+ Skilled problem solver, whoutilizesdata and experience toidentifyproblems and solutions.

+ Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes.

+ Comfort with ambiguity and ability to shift gears comfortably while being an agent for change.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

+ The salary range for this role is $105,600 – $140,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we’re looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not onl