at JOTTS KITCHEN ENTERPRISES, INC. in Scottsdale, Arizona, United States
Job Description
Our Digital Marketing Assistant is an entry-level support role that helps execute online marketing campaigns, manage social media channels, and track performance metrics under the guidance of a marketing manager or team.
Key Responsibilities- Social Media Management: Create, schedule, and publish content across platforms like Meta Business Suite, Facebook, and LinkedIn.
- Content Creation & Copywriting: Draft blog posts, email newsletters, website copy, and static graphics using tools like Canva or Adobe Creative Suite.
- SEO & Paid Advertising: Assist with keyword research, local directory optimization (Google Business Profile, Yelp), and basic setup for Google Ads or paid social campaigns.
- Analytics & Reporting: Monitor web traffic, pull data reports from Google Analytics, and track Key Performance Indicators (KPIs) to measure campaign success.
- Administrative Support: Organize marketing assets, update customer relationship management (CRM) databases, and help coordinate campaign calendars or events.
- Technical Tools: Familiarity with content management systems (WordPress), design software (Canva, Photoshop), and analytics platforms (Google Analytics).
- Core Competencies: Strong written and verbal communication, attention to detail, time management, and basic understanding of digital marketing principles.
- Education & Background: Often open to candidates with a High School diploma, relevant coursework, a portfolio of personal/freelance projects, or a degree in Marketing, Communications, or Business.
