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Social Media Marketing Program

Training Program

Credential(s) Offered

IHE Certificate of Completion

Method of Delivery

Online, e-learning, or distance learning

When offered

Other

Instructional Program (CIP)

Marketing Research. 521402

Description

Course Objective: Successful completion of the 16-week Social Media Marketing Program results in a Community College Certificate that is recognized in strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations and brand management. Description: Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, and employment in a variety of different occupations and industries. Career Pathway: Assistant Manager of Social Media, Digital Marketing Assistant, Internet Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate.Competencies to be achieved: Apply current technology to specific business tasks. Apply effective oral, written, and visual business communication skills.Analyze marketing research to create marketing plans and forecasts. Create an ethically and socially responsible social media campaign. Differentiate social media marketing from other marketing approaches. Identify and segment populations and select appropriate, high priority social media networks. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.
Total Cost of Program: $2151.00 = Tuition $1746.00 (SCC) + Books $350.00 (Follett) + $30.00 Registration Fee (SCC) + $25.00 Graduation Fee (SCC).   NOTE: Program fees go to multiple vendors and will be outlined in proposal letter. Fees may vary.


Provide a list of all books required for the program (even if cost of books is included in tuition):


MKT 110 12457 ISBN: 9780357516188 
MKT 111 12484 Same book as MKT 110 12457
MKT 101 TBD ISBN: 9780134895444


Provide a list of all supplies required for the program (even if costs are included in tuition): computer w/ microphone, speaker and internet
WIOA Contact for Enrollment Status /Credential Verification: Name: Hao Thai
Email: hao.thai@scottsdalecc.edu
Phone number: 480-423-6138
Direct Website link to the program: https://www.scottsdalecc.edu/degrees-certificates/business-entrepreneurialism-and-management/social-media-marketing-5830-ccl
Additional information: Background check requirements for licensing and background restrictions for working in the occupation: None Other requirements needed: None Refund Policy: https://www.scottsdalecc.edu/students/paying-college/refund-policy Credentials: Community College Certificate Industry Recognized: No Nationally Recognized Industry Association or Organization: No Stackable: No Career Pathway: Assistant Manager of Social Media, Digital Marketing Assistant, Internet Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate. Portable: Yes Accredited Curriculum: Yes Accrediting Agency and link to website: Higher Learning Commission www.hlcommission.org
Credential Attainment Rate: 64%

Details

Program Length (Weeks)

16

Hours

18

Entrance Requirements

None

School

Scottsdale Community College

WIOA Approved Program

Yes

Curriculum Competency Based

Yes

Training Location(s)

Scottsdale Community College

Local WIB

7 - ARIZONA@WORK - Maricopa County

Type of Attainment:

Certificate of Completion (CCL)

Name of Credential

Social Media Marketing Certificate

Type of financial aid offered or have access to

Federal Student Aid

Refund Policy

Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?

Yes - Higher Learning Commission

Is this proposed curriculum considered a nontraditional program of training services for women?

No

Is this proposed curriculum considered a nontraditional program of training services for men?

No

Cost Items

Books (Estimated)

$350.00 $350.00 books available in SCC Follet Bookstore

Graduation Fees

$25.00

In-State/District Tuition

$1,746.00 $97.00 Per credit hour, Program is 18 credit hours (Effective Fall 2023 $97.00 Per credit hour)

Out-of-State/District Tuition

$5,868.00 $326.00 Per credit hour, Program is 18 credit hours

Registration Fee

$30.00 ($15.00 per semester)

Total In-State Program Cost

$2,151.00

Total Out-of-State Program Cost

$6,273.00

Demand Occupation(s)

13-1161.01Search Marketing Strategists
$38.61 per hour

Provider Status

Approved

Address

9000 E. Chaparral Road, Scottsdale, Arizona 85256

Phone Number

(480) 423-6138

Web Address

https://www.scottsdalecc.edu/degrees-certificates/business-entrepreneurialism-and-management/social-media-marketing-5830-ccl

Last Updated

May 21, 2024

Created

Jun 27, 2016

Renewal

Mar 11, 2023

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