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Digital Marketing Certificate Program

Training Program

Credential(s) Offered

Industry certification, Measurable skills gain

Method of Delivery

Online, e-learning, or distance learning

When offered

Daytime Hours, Evening Hours, Weekends

Instructional Program (CIP)

Marketing/Marketing Management, General. 521401

Description

Program Name: Digital Marketing Science Certificate Program


A: Course Objective: Google Ads Search Certification, Google Analytics Individual Qualification and HubSpot Email Marketing certification.


Course Overview: This ten-week online program equips participants with core digital marketing skills. Participants also earn three industry-recognized digital marketing credentials.


Participants will learn marketing analytics, marketing strategy, search engine optimization (SEO), paid search, paid social, content marketing, email marketing and more. They will also learn to use in-demand tools including Google Analytics, Google Ads and HubSpot.


Total Course Hours: 90


Total Weeks: 10


Course provided by: This program is offered in collaboration with Ziplines Education.


Competencies to be achieved: certificate of completion from the University of Arizona office of Continuing & Professional Education and certification through Google and HubSpot. 


B. Total Cost of Program (include all costs to student including testing, licensure):


Tuition: $2,250


Exams: $0


Total: $1,982


C: Books and Materials: N/A 


D. Provide a list of all supplies required for the program (even if costs are included in tuition): Technology Requirements - https://ce.arizona.edu/faqs#tech-requirements


E. WIOA Contact for Enrollment Status /Credential Verification:


Name: Jo Ann Sanders                                                  


Email: sand@email.arizona.edu


Phone number: 520.626.5091 


F. Direct Website link to the program: https://ce.arizona.edu/classes/digital-marketing-science


G. Additional Information 


Other Requirements:  N/A


Background Check Requirements: Specific employers or roles may require a pre-employment background check. 


H. Refund Policy: https://ce.arizona.edu/policies


I. Credentials:




  • Industry Recognized: Yes


Nationally Recognized Industry Association or Organization: Google Analytics Individual Qualification (Google), Google Ads Search Certification (Google), and HubSpot Email Marketing




  • Stackable: Yes – individuals can earn additional specialized Google Analytics, Google Marketing, and HubSpot credentials as they add knowledge, skills, and experience.


Career Pathway: Digital Marketing



  • Portable:


Yes – Nationally recognized



  • Accredited Curriculum: (This is referring to the course being accredited, not the test or school)


No


J. Credential Attainment Rate: Percentage of students in the last 24 months who obtained a postsecondary credential during WIOA program participation or within one year after exit from WIOA: N/A (new WIOA program)

Details

Program Length (Weeks)

10

Hours

90

Entrance Requirements

High School Diploma or Equivalent

School

University of Arizona Continuing & Professional Education

WIOA Approved Program

Yes

Curriculum Competency Based

NO

Training Location(s)

Online

Local WIB

6 - ARIZONA@WORK - Pima

Name of Credential

Google Analytics Individual Qualification (Google), Google Ads Search Certification (Google), and HubSpot Email Marketing

Type of financial aid offered or have access to

See Financial Assistance FAQs: https://ce.arizona.edu/faqs

Refund Policy

Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?

No

Is this proposed curriculum considered a nontraditional program of training services for women?

No

Is this proposed curriculum considered a nontraditional program of training services for men?

No

Cost Items

In-State/District Tuition

$2,250.00

Out-of-State/District Tuition

$2,250.00

Total In-State Program Cost

$2,250.00

Total Out-of-State Program Cost

$2,250.00

Demand Occupation(s)

13-1161.00Market Research Analysts and Marketing Specialists
$31.64 per hour

Provider Status

Approved

Address

1600 E Idea Lane, Tucson, Arizona 85713

Phone Number

(520) 626-5091

Web Address

https://ce.arizona.edu/classes/digital-marketing-certificate-program

Last Updated

Feb 13, 2024

Created

Aug 30, 2021

Renewal

Aug 27, 2024

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