Digital Advertising online bootcamp

Instructional Program (CIP)

Description

A. Course Objective:  

Description: 

In this Digital Advertising Bootcamp, you’ll learn search engine optimization (SEO), content marketing, social media strategies, and analytics to drive business success. Gain hands-on experience and apply digital marketing principles to real-world scenarios, preparing you for a successful career in a rapidly evolving industry. Benefit from mentor-led sessions and flexible learning schedules.

Digital Advertising Online Bootcamp Benefits: 

• Learn to drive business success with SEO, content marketing, and analytics.


• Develop skills in social media strategies and campaign management.


• Learn industry tools and best practices.


• Pursue a rewarding career in digital marketing in three to six months.

Learners may also schedule one-on-one sessions with a mentor.

Competencies to be achieved:

By the end of this bootcamp, you should be able to:

• Understand Digital Advertising Fundamentals and navigate the digital customer journey.


• Master SEO and SEM Techniques and implement paid search strategies for targeted marketing.


• Execute Effective Social Media Campaigns and Analyze social media performance metrics.


• Create and Optimize Content Marketing Strategies and Measure content effectiveness and ROI.


• Design and Analyze Email Marketing Campaigns while tracking and improving campaign performance.


• Utilize Data and Advanced Marketing Techniques and leverage analytics for data-driven decisions.

B. Total Cost of Program (include all costs to student including testing, licensure):

Tuition:  $4,170

Hootsuite Academy’s Social Media Marketing Certification Exam: $199 

Total Cost: $4,369

Cost of the exam is not included in tuition, and the exam cannot be purchased through the ASU CareerCatalyst. As of June 2025, the cost of the Hootsuite Academy’s Social Media Marketing Certification Exam was $199. Please see the Hootsuite Academy website for additional information regarding the exam: https://education.hootsuite.com/ 

WIOA participants are eligible for all discounts and locked into our lowest possible price. 

C. Provide a list of all books required for the program (even if cost of books is included in tuition):

No books are required, all content exists in an online portal.

D. Provide a list of all supplies required for the program (even if costs are included in tuition):

For the bootcamps, you will need a reliable internet connection and a computer or laptop capable of running the necessary software for coding.

E. WIOA Contact for Enrollment Status /Credential Verification: 

Name: Michael Velon

Email: careercatalyst@asu.edu

Phone number: 602-543-0201

F. Direct Website link to the program: 

https://bootcamp.careercatalyst.asu.edu/digital-marketing/ 

G. Additional information: 

• Background check requirements for school/licensing: None


• Background check requirements/restrictions for working in the occupation: None


• Other requirements needed: N/A


• Prerequisites: There are no prerequisites to take this course.

H. Credentials: (The following questions must be answered along with a supporting explanation for each)

• 
  Industry Recognized: (Developed and offered by, or endorsed by a nationally recognized industry association or organization representing a sizeable portion of the industry sector)
  
  
  
  • Yes or No: Yes, the Digital Advertising Bootcamp prepares you to take the exam for Hootsuite Academy’s Social Media Marketing Certification.
  
  
  • Nationally Recognized Industry Association or Organization: Hootsuite Academy
  
  
  
  


• 
  Stackable: (Part of a sequence of credentials)
  
  
  
  • Yes or No: No
  
  
  • Career Pathway: N/A
  
  
  
  


• 
  Portable: (Recognized in other geographical areas; by other educational institutions; or by other industries/companies)
  
  
  
  • Yes or No (Explain): Yes. Arizona State University’s Career Catalyst programs are widely recognized and accepted by other educational institutions and employing companies.
  
  
  
  


• 
  Accredited Curriculum: (This is referring to the course being accredited, not the test or school)
  
  
  
  • Yes or No: No
  
  
  • Accrediting Agency and link to website: N/A
  
  
  
  

I. Credential Attainment Rate:  Percentage of students in the last 24 months who obtained a postsecondary credential, or secondary school diploma or its recognized equivalent, during participation or within one year after exit from the training program. N/A

Details

Cost Items

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